To achieve good (high) search engine rankings, you need to take an all-encompassing approach and implement an SEO strategy that is closely integrated with the making of your website.

"It's important to note that an SEOs potential is only as high as the quality of your business or website"

Over recent years, we’ve had many requests to help companies enhance the search engine rankings of a website they only recently built. Most times, they found a web developer (or in-house), built a website, and then after some time realised they have low online presence, low search engine results and low website traffic. Indeed, what’s the point in having a nice (or any) website if no one can find it...

Although it is possible to improve SEO on an existing website, our view is that in order to achieve the most out of SEO, it must be well thought of, planned, and implemented prior to building the website. This way, the actual website inherits an SEO strategy, such as with a content marketing-driven approach, as well as in the site’s general infrastructure (user navigation and user experience, URL structure, internal links, meta data, among other).

This will create a website platform that has solid foundations in SEO, and is set up in a way that allows you to easily create new landing pages and keep adding more content in to your website, which is no doubt one the fundamental aspects of SEO. This might include content text, images, PDFs/publications, audiovisual or even just embed videos, etc. At the same time, you can then do lots of off-page work to further boost search rankings and wider online presence. This might be back-links (on credible and relevant third party websites), online PR and media work, blogging, social media campaigns, and the like.

So the SEO Tip this time is really quite simple. If you want good rankings on search engines like Google, Bing, Yahoo and Yadex, as well as wider online presence, then it might be time to consider making a new website. ;)