Helping your business grow online

In a highly competitive local, regional and global market, brands must stand out to survive and grow. Sure, having exceptional products, support, and team is paramount, but if the market doesn't know about it all, then impact can be restraint.

Enter marketing, which can help achieve this recognition and better promote a brand, product and company. Meanwhile, online channels and digital mediums continue to grow very fast as the preferred choice for research and information; among young and old, consumers and business professionals alike. Consider major search engines like Google, Bing and Yahoo, entertainment options and information sources like YouTube and Wikipedia, Social media platforms such as Facebook, Twitter and LinkedIn, and traditional media such as broadcast, newspapers, magazines and journals. All of these are readily and easily accessible from anywhere on computers, Smart TVs, tablets and mobile phones.

Manufacturing, agricultural and other consumer goods companies must be tapped into these online resources in order to help expand brand awareness, drive more traffic, and ultimately increase sales of products and services. This is true for both local markets, as well as regionally and internationally.

"Digitalisation" for business, however, is not only vital for reaching out to existing and potential audiences/markets to engage with them. It also helps operationally, such as by listing and managing products and selling them online with ecommerce solutions, producing support info and help, downloads, news, insights, among many other.

Our agency's team has worked on a variety of website, SEO and online marketing communication projects for manufacturing, agricultural and other consumer goods companies. This includes a technology company in security systems, automation and renewable energy, an innovative bio farm with organic eggs, honey and herbs, a major mineral water company and distributor, confectionary, chocolates and other food items, organic retail shops, as well as various eshop start-ups.